Projects
The projects presented here illustrate how occursus works: market-oriented, structured and grounded in dialogue. Each project follows the occursus© model and has been implemented with the ambition to solve real problems, enable robust decisions and create sustainable impact. Regardless of size or context, all projects are united by a clear stance, a consistent focus on implementation, and the conviction that strong solutions emerge through dialogue.
Commissioned by Vorarlberg Tourism, occursus is developing the Vorarlberg Data Hub together with Estuar and weavs – a pioneering data ecosystem that is unique within the tourism sector across the DACH region. The project equips decision-makers with robust, data-driven insights while strengthening collaboration between destinations, tourism businesses and key stakeholders. It also demonstrates how occursus delivers complex transformation projects by bringing together the expertise of a strong network of specialised partners.
occursus is supporting the transformation and establishment of the newly created Guest and Market Division at Mainau Island. The objective is to organise the business consistently around the needs of guests and customers, break down organisational silos and strengthen collaboration between sales, communications and experience design. By jointly redefining roles, responsibilities and decision-making processes, a future-ready structure is being developed that enables stronger cooperation and a more customer-centric organisation.
HOST YOUR CITY is an innovative format for future-oriented city marketing. Commissioned by Bregenz Tourism & City Marketing, occursus is curating and leading the development of an approach that positions cities as hosts rather than merely destinations. Together with an "alliance of the willing", new forms of collaboration are being created to connect events, networks and local stakeholders, generating long-term value for the city and strengthening its role as a place where people genuinely want to meet.
As part of DestinationCamp 2026 in Brixen, occursus designed and facilitated four interactive workshops exploring the role of tourism data and its relevance for DMOs and tourism stakeholders. Using the proprietary Thesis Generator methodology, participants were encouraged to move beyond reporting and statistics to identify the questions that truly matter, challenge assumptions and develop actionable options for better decision-making. The focus was not on collecting more data, but on understanding what is genuinely relevant and how shared perspectives can lead to meaningful action.
The Business Events Impact Calculator helps destinations, convention bureaux and event venues to understand the full value generated by business events. In addition to traditional economic indicators, the tool incorporates qualitative outcomes and strategic objectives to provide a more holistic perspective. It creates transparency, supports prioritisation and offers a robust foundation for evidence-informed decision-making within the business events sector.
Through its lecture series at the data:room, occursus creates spaces for fresh perspectives and more thoughtful decisions. Together with leading voices such as Raphael Gielgen and Reto Blum, the formats explore the relationship between evidence-informed decision-making, the design of physical spaces and the power of meaningful facilitation. By combining inspiration with practical relevance, these events demonstrate how interdisciplinary exchange can help organisations navigate complexity and address the challenges of the future more effectively.
In August 2024, occursus was commissioned by Lech Zürs Tourismus GmbH and the Municipality of Lech to advance the development of a clearly structured and professionally managed business unit for the Lechwelten event centre, including its operational and strategic direction.
Through the activation of the data:room in Hall Two of the Kammgarnfabrik Hard, occursus demonstrates how existing spaces with history can be transformed into places for dialogue and future-oriented thinking. Instead of new construction, the focus is on the sustainable use of existing structures – in line with the principles of the circular economy. The project represents the implementation strength of occursus, from concept and set-up through to independent, economically viable operation. It shows that impact is not created by new buildings, but by strong hosting, clear attitude and meaningful use of space.
LandStadt Vorarlberg is not a closed project, but an ongoing space for thought and dialogue. It explores how the Rhine Valley as a living environment can be reimagined beyond municipal boundaries: as a shared realm of possibility between city and countryside, between independence and cooperation. Together with the two co-initiators, Gerhard Stübe from Festspielhaus Bregenz and Edgar Eller from sentum, we work to make potentials visible, open up new perspectives, and strengthen dialogue between stakeholders from politics, public administration, culture and civil society.
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At the data:room, the two core services of occursus – Business Events and data-based decision-making – are deliberately and consistently brought together. The space was created specifically to make these two consulting priorities not only conceptual, but tangible and effective in practice. Here, concepts are co-developed with clients, decision-making processes are prepared and structured, new formats are tested, and experiences are reflected upon and further refined. The data:room is therefore not a showroom, but a working space: a place where theory is translated into concrete application and where new knowledge for consultancy emerges from practice.
Together with Edgar Eller from Sentum, occursus has been commissioned by the owner of the Hof Reutenen estate to transform the lakeside property near Wasserburg on Lake Constance into a place for meaningful encounters in the Four-Country Region Bodensee and to promote genuine entrepreneurship. The vision is to create a venue for events and exchanges with a strong focus on the circular economy.
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occursus has been commissioned by the management of Insel Mainau GmbH to evaluate the island’s MICE business (Meetings, Incentives, Conferences, and Events). The objective is to develop strategic recommendations for the economic operation of this business sector, which is expected to play a key role in enhancing seasonal value creation in the future.
As one of the first regional brands in the Alpine area, Vorarlberg, under the leadership of WISTO Vorarlberg, has set itself the goal of creating the most opportunity-rich living environment for children by 2035. As part of this vision, the establishment of a brand experience space in Dornbirn is being considered. This space is intended to serve as a central hub and meeting point for the Vorarlberg brand.
WISTO has commissioned occursus to evaluate the potential benefits such a space could offer to key institutions and organisations in the region, as well as to develop concrete concepts for its utilisation.
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The Vorarlberg Tourism Navigator was commissioned by Vorarlberg Tourismus GmbH to systematically enable the transition towards data-based decision-making in Vorarlberg’s tourism sector. The aim is to provide decision-makers with a tool that presents data in a clear and accessible way, offers orientation, and supports strategic decisions on a sound basis.
occursus was responsible for project management and acted as the central interface between Vorarlberg Tourismus, external contractors, and key stakeholders across the entire tourism ecosystem.
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The micelab:bodensee platform, launched by BodenseeMeeting in 2016, researches, teaches and conveys how meetings can generate an impact through the art of hosting.
On behalf of the Tourism and Leisure Industry Division of the Vorarlberg Chamber of Commerce, occursus was invited to contribute to the redesign of Tourism Week.
As part of this process, various stakeholders were invited to a workshop at the Festspielhaus Bregenz. The goal was to position Tourism Week as a platform that fosters a shared and engaging knowledge transfer, combining networking, professional development, and joyful celebrations. Through active participation, the diversity of tourism in Vorarlberg is to be made visible and directly linked to the Tourism Strategy 2030.
At the heart of the initiative was the creation of meaningful encounters within the industry and the strengthening of mutual appreciation.
