Consulting for Conference Venues and Destinations
Conference centres, meeting venues and destinations are facing rapid change. New expectations from organisers, increasing global competition and evolving event formats require a clear strategic positioning in the business events market.
Many venues offer excellent infrastructure, modern technology and attractive spaces. However, their full potential often remains underused.
What is often missing is a clear strategy that connects business events with the long-term development of a location.
occursus supports conference centres, convention centres, meeting venues and destinations in strategically developing business events in order to increase occupancy, attract new audiences and generate sustainable value.
Many venues face similar questions:
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How can we increase occupancy sustainably?
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Which events actually fit our venue?
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How can we position ourselves internationally?
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Which industries or audiences should we focus on?
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How can business events create value for our region?
In many cases the challenge lies not in infrastructure but in strategic positioning.
Strategy for Meeting Venues and Conference Centres
A successful meeting venue is not defined only by its space or technology but by its identity in the market.
A strategic development process typically includes:
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analysing the market environment and competitors
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positioning the venue within the business events market
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defining relevant themes and audiences
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developing new event formats
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building partnerships with companies, universities and networks
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structuring sales and offer strategies
The goal is to create a venue that attracts the right events rather than trying to host everything.
Increasing occupancy through Strategic Events
Many venues focus on short-term bookings. Long-term success usually comes from strategically developed event formats.
Examples include:
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specialised conferences
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innovation and think tank formats
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leadership and strategy gatherings
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industry network events
These formats build long-term relationships, strengthen visibility and create a more stable event portfolio.
Strategy and Practice Combined
With occursus, Urs Treuthardt combines strategic consulting with practical experience in the meetings and tourism sector.
As host of the data:room near Lake Constance and with more than twenty years of experience in tourism and business events, he supports organisations in developing meaningful event strategies and sustainable formats.
The focus is not only on events themselves, but on creating places, networks and ideas that generate long-term impact.