The occursus model© for Business Events
This model helps destinations, cities, municipalities, regions, congress centres and conference venues to differentiate themselves in the market, remain capable of action under budget and margin pressure, and use business events strategically.
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At occursus, business events are not understood as mere tools for occupancy, but as a strategic lever for year-round tourism, positioning and regional value creation. The aim is to connect places and topics in a way that creates meaningful encounters with real added value.
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My purpose is to develop destinations and venues through impactful business events in an economically, socially and environmentally sustainable way.
01
Analysis and Contextual Assessment
Analysis of the destination or venue within its market environment, including seasonality, utilisation, competition and existing offer structures, as well as consideration of political, economic and organisational framework conditions.
02
Positioning of Destination/Venue and Themes
Clarification of the role of the Destination/Venue within the business events market, definition of relevant thematic fields with economic and societal relevance, and alignment between spatial potential, organisational mindset and content ambition.
03
Building a network
Development and activation of networks across business, academia and politics, involvement of regional and supra-regional stakeholders, and connection of local strengths with external perspectives.
03
Formats for Dialogue and Encounter
Design of business event formats with clear added value, development of dialogue, exchange and decision-making formats, and deliberate alignment with target groups and themes.
05
Structuring and Implementation
Definition of clear processes, roles and responsibilities, translation of strategy into implementable offers, and integration into the operational reality of destinations and venues.
06
Controlling and Learning
Definition of relevant KPIs related to utilisation, value creation and impact, analysis of thematic resonance and network effects, and continuous reflection and development as a learning system.